How to Build a Successful Strategy Suitable for Your Business with BPMS

How to Build a Successful Strategy Suitable for Your Business with BPMS

According to Gartner estimates, CRM will become a market worth almost $40 billion in 2017. So far, 53{463b102cd0d1eabcf9f1869386f2041c6f9c9125c7ec8751e9f243789d31a9d7} of the top-performing companies are investing in BPMS to increase the productivity reflected in sales growth.

However, the popularity of Customer Relationship Management software keeps on rising due to cloud-based CRM systems and their ability to automate business processes while safely storing crucial data in one place.

However, hitting the sales quotas and maintaining good customer relationships depend on strategy as much as on the selecting the right BPMS for the particular organization. In fact, the CRM approach can be the key to surpassing the competitors and thriving on the market.

So, let’s review all of the essential steps when designing your perfect CRM plan.

What Does CRM Have to Offer?

By the simplest definition, a CRM solution enables businesses to manage all business interactions and information. In other words, quality BPMS provide a 360-degree overview of each consumer, including:

  • A centralized database
  • Entire history of interaction
  • Automatized data entry
  • Sales tracking
  • Employee progress tracking
  • Improved target marketing
  • Better collaboration among departments
  • Integration with other platforms
  • Mobile accessibility
  • Stability
  • Scalability
  • Simple customization

These are the major benefits for any business, especially small and medium-sized companies. So it’s no wonder that 91{463b102cd0d1eabcf9f1869386f2041c6f9c9125c7ec8751e9f243789d31a9d7} of businesses use this system to support their business development. That being said, it all comes down to the utilization of CRM features.

What are the issues with your customer acquisition and preservation? Leverage the revenue outcome by implementing several important steps.

Set Clear Objectives

The primary purpose of your CRM system is to help you achieve business objectives. In order to do so, you need to identify what the objectives are and therefore, set clear goals with a strategic plan for their accomplishment.

Putting it simply, divide objectives into small, quickly obtainable tasks and efficiently estimate how much time and what means they will require for completion, but don’t forget to leave some room for slight alterations along the way.

Involve Employees in Every Step

“You can’t expect your employees to exceed the expectations of your customers if you don’t exceed the employees’ expectations of management”– Howard Schultz, Starbucks.

For the CRM method to work, you need to build a good team. As previously mentioned, this software tool connects various departments, from customer support to the sales, marketing, and the staff in charge of finances. So it’s essential to include your employees in every step, as they will help to determine if the objectives are being met.

Nevertheless, you need to be careful when introducing the CRM policies. Although many might think that incorporating new technologies requires a rapid employee familiarization for preventing potential risks, this could actually prevent the productivity growth of your workforce. Don’t go through too many changes at once – let employees gradually adopt to the CRM system.

Focus on Customers

Did you know that a 5{463b102cd0d1eabcf9f1869386f2041c6f9c9125c7ec8751e9f243789d31a9d7} increase in customer retention can lead to 25{463b102cd0d1eabcf9f1869386f2041c6f9c9125c7ec8751e9f243789d31a9d7} – 125{463b102cd0d1eabcf9f1869386f2041c6f9c9125c7ec8751e9f243789d31a9d7} revenue increase? Now more than ever, the corporate focus is on customer satisfaction and retention. Therefore, use CRM features to accurately identify the target audience and what they expect from a business.

The beauty of BPMS is in capturing customer’s data throughout the whole shopping experience, and the best part is that you can analyze the information consumers share over social media platforms to better approach the leads once armed with a greater insight into their likes, dislikes, and desires.

Not only will this increase the company’s base of loyal customers, but it can also serve to create the most impactful marketing campaigns.


The CRM system is the future of business/customer relationships. As more clients are looking for the best service, to the point of even paying extra for securing the top-notch customer experience, you can rest assured that it can’t get any better than incorporating your own BPMS.

With automated business processes, full integration with other systems, easy employee collaboration, accurate reporting, and most importantly, all the customer data in one location, the organization is safe from any risks of decreased profit and productivity at all times.

Category Business